Marketing, PR, and Advertising

What is Marketing?

Marketing is the overall process of boosting public awareness of a product, person or service, while advertising and PR are promotional methods companies use to market a product. This can include advertising by means of word of social media, mouth, flyers, outreach events, etc. PR can be used to protect, enhance or build reputations through the media or self-produced communications like interviews. Advertising includes the production of promotional content to spread news about the product, which in the case of self-publishing, is your book. Singularity Press has a package where we will market your book for 15 weeks.

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